Thought Leadership

Some of the world’s leaders, and leading thinkers from NUS and overseas, regularly gather and add to the rich diversity of thoughts and ideas on our campuses, in Singapore and across the globe.
Here’s what they had to share.

Singapore’s presidential race and how social media became a key battleground

Singapore’s presidential race and how social media became a key battleground

Dr Carol Soon and Beverly Tan 4 September 2023

Social media was a key battleground for the three-way fight in the recently concluded presidential election. Each of the candidates’ social media campaigns highlights the importance of a cohesive campaign strategy that includes social media. Yet social media is a double-edged sword and the outcome might not always translate into nor reflect support at the ballot box said Dr Carol Soon, Principal Research Fellow and Head of the Society and Culture Dept at the Institute of Policy Studies, Lee Kuan Yew School of Public Policy at NUS, and Beverly Tan, Research Assistant at the same institute.

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The science and art of celebrity branding

The science and art of celebrity branding

Prof David Tan 16 Sep 2023

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